Be sure to catch Jamie Oliver’s TV show, Jamie Oliver’s Food Revolution on Fridays at 9 pm on ABC.
Interview with Jamie OliverGOOP: What inspired you to start this movement?
Jamie Oliver: So many things, it’s hard to know where to start. Working with a family, rich or poor, that has a terrible relationship with food, and seeing how even the simplest bits of information can completely change their future is inspiring. Seeing kids learning how to cook and knowing they’ll be able to feed themselves when they grow up because of it also inspires me.
Heart disease and other diet-related illnesses are some of the biggest killers in the US, way bigger killers than homicide though you’d never know that from the news. These diet-related problems are really hurting people and it upsets me because if people knew how to cook, they’d be able to make better choices and feed their families better, and for less money than the local takeaway charges them. There’s not enough proper food education out there, and no limit to how many fast-food restaurants are allowed to open. We are so obviously in a place where we care more about dollars and pounds than we do about the health of ourselves and our kids. Being upset about all these things inspires me.
This whole Food Revolution movement isn’t about taking away your burger, or telling someone they can’t have candy floss at the fair; it’s about sharing information and knowledge so we can change the day-to-day stuff and get back to having healthy, happy communities.
GOOP: Give us a little bit of knowledge on what is happening to us as we are eating more and more fast and processed foods? What are the real risks here?
Jamie Oliver: Well, I think it’s pretty simple really: forty years ago we ate mostly fresh, local food, and we knew where that food was coming from. But then fast and heavily processed foods crept in and totally changed our palettes and food businesses. And ultimately, this food is killing us. Obesity and weight gain are the most obvious symptoms, but the problem I have in telling this story is that there are also loads of skinny people suffering because the garbage they are eating is affecting them in a different, but equally dramatic way.
Another real risk I see is that we’re in danger of completely losing touch with all the best things about food. I’ve worked all over the UK and the US and I’ve been in many homes with no kitchen table at all. I know that’s got nothing to do with health directly, but it means there’s no sitting down together, no conversation, no family meals. I’ve gone into schools where kids are eating with their hands instead of knives and forks, and they can’t tell me what a potato or a tomato is… I think that’s pretty shocking. If our kids aren’t learning about food at home, we’ve got to make sure they learn at school in a contemporary, relevant, and exciting way.
GOOP: What can we each do individually to ensure that our kids are eating good food in school?
I honestly believe signing my petition is a move towards ensuring this in the long run so please, if you’re reading this, go straight to the petition and sign it.
But also, whether you’re a parent or a kid, you need to know that it’s alright to be aware of where your food comes from and what’s in it. If your food is massively processed and full of e numbers and things you can’t pronounce you absolutely have a right to ask for, and expect, change.
As a parent, now is the time to be paranoid and have an opinion. Everyone may say “It’s all good.” but if you go into most school freezers and look on the boxes you’ll see it’s not all good. Talk to other parents about what’s going on with the lunches at school because if we put the effort in now we’ll be able to sort things out. Milk isn’t even safe! The majority of milk drinks consumed in American schools have as much sugar in them as a can of fizzy pop! Just remember, when it comes to your kids you have every right to know about what they’re being fed.
GOOP: Your big thing is getting people into the kitchen to make homemade food for the family. Are there any super easy recipes that you could recommend people start with that pack a good nutritional punch?
Cooking is a life skill you’ll use every day of your life and, aside from the mortgage on your house, your local supermarket is where you’ll probably spend most of the money you earn in your life. That’s why I think getting your head around the basics is a really cool thing to do.
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